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Synopsis

At KLING KLANG KLONG, I turned sonic installations — works heard and felt more than seen — into stories that could resonate online. As content producer and social media manager, I built strategies, produced videos, and managed communication across Instagram, LinkedIn, and newsletters. The results spoke clearly: +551% impressions, +548% engagement, and cross-platform engagement rates ranging from +17.5% to +183%, far outperforming the cultural sector’s 1–3% average.
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The Challenge

Sound scenography and media art are intangible — they live in physical space, shaped by acoustics, code, and presence. Online, they risk becoming invisible. The challenge was to make projects like Singing Soil — which transformed underground microbiology into sound — or Touch Me Not — a kinetic sculpture reacting to human presence — legible to audiences on digital platforms. The approach was sonic storytelling: framing each work in context, grounding it in meaning, and opening a doorway for audiences who might never experience the installations in person.

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My Role

• Sonic storytelling & writing → developed project narratives, captions, and newsletters.
• Video editing → produced social and documentation edits for Singing Soil, Touch Me Not, and others.
• Social media management → designed platform-specific strategies with a focus on organic growth.
• Analytics & SEO → improved content visibility and optimised discoverability.
• Newsletter launch → established and scaled a LinkedIn newsletter as a B2B communication channel.
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Outcomes

• +551% impressions
• +548% engagement
• +17.5% to +183% cross-platform engagement rates (vs. cultural sector average of 1–3%)
• Increased SEO visibility and organic reach without paid promotion.
• Clear, consistent project storytelling across flagship works:
  • Singing Soil → revealing the hidden vitality of soil microbiology.
  • Touch Me Not → a sound sculpture reflecting intimacy and observation.
  • Chasing Waterfalls → an opera integrating AI-generated and human voices.
  • Preparatory video content for TED Talk 2024.

FOR MORE VIDEOS, PLEASE VIEW MY VIMEO PAGE.
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HERE IS AN EXAMPLE OF THEIR WORK:
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TOUCH ME NOT

A kinetic sound sculpture that makes audiences consider the act of observation. This immersive sound are installation identifies the direct impact of a person's presence on an entity or person.

If a visitor comes closer to the to the floating sculpture, and invades its privacy, the sculpture reacts and closes off and remains silent. The piece reflects on the nature of interaction within our environments, where the act of observation changes the observed. What you see is always a projection of your own interpretation and reflection of who you are.

This sculpture was exhibited in KHROMA Art Centre, Berlin (2023-2024)

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Check out my vimeo page for more.
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